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Define headline performance12/15/2023 ![]() ![]() What problem are you solving for your customers? “Get your new look for summer” or “Show off your personality” help potential customers understand the value of your products. If you’re selling sunglasses, make sure to state that clearly. What are you offering your customers? Don’t overthink it. When writing your headlines and descriptions, here are some helpful questions to consider: Things to consider when writing headlines and descriptions And they play off of the headlines above, too. These are great descriptions because they not only show your audience what’s different about your business and products, but they also give customers an incentive to shop with you. “Shop our Holiday Sale to find special discounts on our most popular styles.” “Over 50 styles to choose from, plus free shipping and returns on all orders.” “Our unique wooden sunglasses are designed and crafted right here in Los Angeles.” Here are three examples of descriptions you might use if you’re selling sunglasses: Like headlines, descriptions have a character limit though they’re longer than headlines (90 characters), so you have more room to be creative when talking about your business. Descriptions give you the chance to really show off what makes your small business special. You only have to write two descriptions for each ad to run below your headlines. ![]() “Shop our stylish sunglasses.” Also, capitalizing the first letter of every word has proven to drive stronger results. ![]() Pro tip: It’s important to differentiate your headlines so they don’t repeat content, for example you would want to avoid using something like 1. These three headlines work well because they clearly explain what you’re selling, while also encouraging potential customers to come explore your website. For example, if your small business sells sunglasses, your three headlines might say: Your three headlines should work together, building on each other to say something about what your customers are searching for (without repeating themselves). But be brief: You have a limited number of characters for each headline (30 characters). They should entice your audience and convince them to read the rest of your ad. Headlines are designed to be short, punchy, and to catch the attention of your potential customers. You’ll need to write three headlines for each ad, which will appear together at the top of your ad, above the link to your website. The first thing you’ll write are headlines. These sections will appear together in your ad when someone searches for your business or for products and services like yours. Not adding sentence breaks such as “|”, “,” and “-” in the headline.When you use Smart campaigns for your online ads, there are two types of “copy” - or text sections - you’ll need to write: headlines and descriptions.Settling for the default headline provided by LinkedIn.Don't use abbreviations that are not very commonly used in your industry. ![]()
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